The Truth About the Internet
Why do millions of people fail to prosper in home-based businesses, while only a relative handful succeed? Because they don’t understand the internet…or world wide web.
Because people are naturally lazy, and they would love to earn money by doing the least work possible, they believe it when so-called “gurus” tell them they can find easy riches on the internet. The “gurus” make big money feeding on this fantasy, telling people what the “gurus” know they want to hear: that they can make lots of money doing next to nothing. People willingly pay the “gurus” for their “secrets” over and over again.
The internet is not a shortcut, dodge, or cheat. It is simply another medium for doing business - another marketplace.
What do I mean by “medium”? A marketplace is somewhere the market (people) gather to transact business.
You can do business on a table on the sidewalk, in a tent, in a brick and mortar storefront, in a skyscraper, on the telephone, through the mail, etc. These are all media. The internet is just one more.
The principles of doing business are the same, regardless of the medium. People are still people, not digital data.
There are two ways to make money: you can steal or cheat people, or you can sell people goods or services that they need or want and are willing to pay for. People are happy to buy from people whom they know, like and trust.
Thieves and cheaters love the internet because it is not regulated the way street commerce, telephones, and the mail are. They can hide behind false photos, addresses, emails and phone numbers…and do this from anywhere in the world…and do it over and over again.
Honest and legitimate businesses can operate on the internet the same way they operate in other media…but, again, the internet is not a shortcut. Success in legitimate business is not measured in days and weeks, but in months and years.
The internet does offer some advantages to a legitimate business: overhead expenses are low and many goods and services can be delivered digitally without shipping time and expense (think about e-books, music, video, etc.)
Home-based business owners have the same needs and responsibilities that any business owners have: they must be organized, keep good records, and provide customer service and support. They also need to learn how to do these things and how to think like a business owner.
Fortunately, the internet makes all this convenient and affordable for the home-based owner if they can find the right resources and learn the necessary skills.
The book, Success in Ten Steps, by Michael Dlouhy is a good place to start.
Ken Klemm
Philadelphia, PA
+1-215-722-3274 anytime
http://MentorKen.com
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