Do You Use Targeted Niche Marketing?
Target marketing can be an important key to your business success.
To some, Target Marketing implies breaking a particular “general” market into segments, then concentrating Your efforts on one or two key segments. If Your business, for example, offers a service for homeowners, advertising in a newspaper to the “masses” is “ok” but not necessarily targeting Your specific market. Instead You could tailor Your marketing efforts directly to those who actually own a home and would be most interested in Your service.
With a little bit of research, You can zero in on specific clients looking for You. Ask Yourself who is most likely to be interested in Your service then find the vehicle that best reaches Your potential clientele.
Be a client Yourself.
Where and how You would look for the service Your providing? A local Home For Sale Guide could be advantageous if Your service helps sell or buy a home; establishing Yourself online through forums where Your service would be beneficial goes a long way in finding potential clients. Building relationships, offering helpful responses goes hand in hand in building people’s trust in You and the service You offer.
Niche marketing is a focused, targetable portion of a market. Specifically, niche marketing addresses a need and a solution for a product or service that is not being addressed necessarily in the mainstream of providers. Think of a niche market as narrowly defining a group of potential customers.
Instead of offering cleaning services for a home, a business might establish a niche market by specializing in specific cleaning services, such as blinds and draperies; area rugs, or even pet beds, blankets, and such.
What’s the benefit in establishing a niche market?
One great advantage is being the only one offering Your unique service in a particular field of service or solution; on a local level other small businesses may not be aware of Your particular niche market, and large businesses just won’t want to bother with it.
Capitalizing on a niche market involves a bit of creativity and imagination in finding or developing a market niche that 1. has customers who are accessible, 2. involves a need in a area that shows growth potential; and 3. is not already owned by an established vendor already.
If Your one of the many that believes selling to the widest possible market is the surest path to success think again. Don’t be afraid to pursue a niche based on a fear of losing business. If You’ve been trying to “sell to the masses,” ask this, “how’s that been working out for me?” Do You stand out when You market Your business without a specific, distinctive set of prospects in mind?
Defining Target and Niche marketing can be summed up like this:
Target a group of people most likely to buy Your product or service; to find Your niche, discover and offer a specialized solution to a need or problem.
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